THE CLIENT
About Face Theatre
We began the logo redesign by bringing together AFT staff, board members, performers and youth members to get an understanding of what makes AFT great. We hosted an exercise in which everyone brought an item that reminded them of AFT. Then asked each person to explain the item, colors, shape, etc. This helped guide the process of creating the new logo.
STYLES
Color Palette
#79298B
#000000
#FFFFFF
OTHER CLIENT WORK
There's More
We created a complete brand identity for About Face Theatre. Find out more.
