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Main Portfolio >> Brand Identity

About Face Theatre Branding

About Face Theatre poster standards

About Face Theatre

About Face Theatre (AFT) creates exceptional, innovative, and adventurous plays to advance the national dialogue on gender and sexual identity. All performances are hosted within Chicago’s finest theaters making it critical to have a solid brand identity. Because AFT does not have their own venue, being able to bring branding into other theaters was critical.

Included in the 17 page Brand Standard Guidelines is a sample poster with required content. As staff and future designers develop materials, this page will help ensure branding stays consistent.


Color Palette





There's More

As part of the new branding, we created a new logo for About Face Theatre. Check it out.

About Face Theatre logo