Newsletter Icon

Sign up for the Boomerang Marketing newsletter.

Stay on top of current marketing trends and topics. Receive news and tips to keep your organization healthy.

Annual Reports Going Digital

Marci Whitman

Author

Marci Whitman

Estimated Reading Time

Categories

In the past few weeks I’ve received several annual reports for organizations I support via digital format. One came on a CD and included a screen saver of Colorado. The other was a link to a website with a presentation of their report. The report was divided into sections, had one main image per section and facts/figures scrolled in to the center. Once the “intro” was over the next window had greater detail about the program(s).

You might be wondering why I’m not posting a link to the report. I want to see what your initial reaction is to the format change not the way it was created. If you are a donor (and I hope you are) do you prefer printed or digital?

I see the digital format opening so many opportunities for interaction:
Offer comments from your donors
Respond to questions that are posted
Distribute via social media
Track clicks/open, time per page (which programs are receiving the most traffic)
Encourage those you serve to get involved and share how your organization has helped them

I see a few cons as well:
Opening up the lines of communication can bring unwelcome criticism
Not all donors are into digitial docs. Heck, many don’t have a computer (hard to believe but true)

What are the pros and cons as you see?

1 thought on “Annual Reports Going Digital”

Comments are closed.