In the industry of Marketing there are a number of topics flying under
the radar screen. One of which I want you all to know and keep an eye
on. As marketers statistics and data are very important to how we
spend are budgets and are steer us to success.
You may be aware that most email distribution
services have tracking tools which tell you how many people have open
their email, where they clicked,
what stories they read most, etc. For websites we can see click paths,
length on the site, most popular pages, etc.
Please read this article and find out why these stats may soon be a thing of the past.
Share with us how you use email and webstats to guide your marketing.
1 thought on “Email and Webstats – A Thing of The Past?”
Tracking visitors on a website is a fascinating topic for discussion.
On one hand, you can target visitors with content that enhances their experience on your website — for example, when you visit Amazon.com they populate each page with books, music, etc., that you might be interested in, based on your browsing history on their site.
On the other hand, privacy concerns are raised by tracking visitor behavior — what exactly is being tracked? How much information should a website be allowed to collect about visitors? Should that information be completely anonymous? Should visitors, as the FTC article suggests is a possibility, be able to opt-out of being tracked?
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