The question is often posed to me, "What does company x do that makes them so successful." Well, successful companies tend to put forth more effort, drive and most importantly a system.
The January Investment Advisor Magazine (yes, I know it took three months for me to read the issue) highlighted several reasons for business success.
Firms that dominated their market:
- Are twice as likely to use business development specialists
- Are 30% more likely to pro-actively seek referrals
- Are 60% more likely to have annual sales goals
- Use strategic partners to secure one-third more client
Consider your business process and operation – do you have firm annual sales goals? How many strategic partnerships do you have? Do you encourage your clients to refer you to their friends and family? If not, you’re missing out!
Share with all of us how your company manages referrals, sales goals and client acquisition.